We have worked with companies to boost their customer facing image and to develop a look for their staff based on a company’s logo, interior design and other marketing collaterals.. Customers see a company’s staff as the representative of their corporate image and therefore, it is important for companies to look beyond their corporate logo for their corporate identity.
We also work with companies and educational institutions to offer grooming services to men and women and also provide group make up demonstrations, addressing a particular topic or specific makeup need. Our sessions include a makeover demonstration and hands on approach and therefore, its quite popular with companies.
We also offer Corporate Makeup services for special events of the company including annual days, company parties and festivals.
CASE STUDY 1
The doctor is a celebrity skin specialist in Kerala who works with leading actors and actress, high profile businessmen to normal consumers. The doctor was setting up her high end Dermatology and cosmetology clinic which was equipped with modern equipments, latest laser technology and varied brands specialising in cosmetology and dermatology to treat consumers.
The client wanted to develop a facial look for their staff which conveys a very clean, professional and unique image to the consumers. The organisation had allocated significant time, resources and effort into getting their staff members trained and equipped to get them ready to meet customer expectations. They wanted their staff to be properly groomed and to present well before their consumers and to take standards to another level in Kerala. The client wanted the image should be neat, simple with a pop of colour relating to every aspect of the colours that the brand had decided to go as a theme
The face palette team carried out the initial analysis by studying the interior of the clinic, logo of the clinic and the uniform of the staff. Based on this, we developed a makeup routine which gives the right facial look for their staff by using the following aspects.
Understanding best colours suited for the brand
Wearing colours for impact and brand appeal
Putting makeup look together that will be easy and convenient for the team to apply
Training to team to achieve the look in max 10-15mins and since they are going to be in an air-conditioned room the entire day, there are less questions about creasing, melting and washing off makeup. However, they were also trained to do a 2 minute touch up during their respective breaks.
The financial condition of the staff and their ability to afford make up products was also taken into account while designing the facial look
A grooming concept document was also developed with product references, cost, colour theme and point of purchase
The lighting of the clinic was taken into consideration so that makeup works with the lighting of the place of work
A month after the makeovers, we visited the clinic for our follow up process . The feedback which we received was tremendous as the look of the staff perfectly blended with the corporate identity of the clinic and the look seems to have a pleasing feeling with the customers. The staffs were also able to get done with their makeup in real quick time, thereby helping them to save time and focus on their core area of work.
CASE STUDY 2
The company is one of the leading IT companies in the world. Their staff interact and work with people from different cultures and nationalities and therefore, it was important for them to look well groomed and presentable in front of their clients.
The client wanted their staff to choose the right makeup for the corporate environment as it is important to look well groomed and professional. In addition to that, the client wanted us to share beauty tips and tricks so that it will help their employees to better take of their skin and their look.
We conducted half a day workshop where we shared beauty tip and tricks which the staff members will be able to implement in a jiffy. The staff members had number of queries and all of these were addressed by Lekshmi Menon. The workshop was conducted for men and women. For women, Lekshmi menon also demonstrated makeup techniques by doing a makeover for a staff
The staff members appreciated the feedback and a number of them have started following our facebook page, ‘The face palette by Lekshmi Menon’ to keep themselves abreast about latest beauty tips and tricks.